Fresh is Best

A pet’s daily intake of essential nutrients is a function of the quantity of food eaten and the concentration of available nutrients in the food. Vital Vittles fresh pet food is made from ingredients that are highly digestible and have excellent nutritional availability. The palatability and acceptability of our fresh pet food is a crucial consideration because a food must be acceptable to the pet for it to provide optimum nutrition. Dogs that have increased energy needs or reduced interest in food because of illness may benefit from the high palatability and energy density of fresh food. In general, fresh foods are more palatable and digestible than many dry pet foods and contain a higher proportion of protein and fat. Because ingredients that are primarily low in moisture are used to formulate dry pet foods, harsh or improper processing of the ingredients can cause a reduction in nutrient availability.