California Privacy Policy
Last modified: March 31, 2021
This California Privacy Notice (the “CA Disclosures”) supplements the information contained in our Privacy Policy and applies solely to individual residents of the State of California (“consumers” or “you”).
Unless otherwise expressly stated, all terms in these CA Disclosures have the same meaning as defined in our Privacy Policy or as otherwise defined by the California Consumer Privacy Act (“CCPA”).
- Scope
When we use the term “personal information” in these CA Disclosures, we mean information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household.
For the purposes of these Disclosures, personal information does not include:
- Publicly available information from government records.
- Deidentified, aggregated or anonymized information that is maintained in a form that is not capable of being associated with or linked to you.
- Information excluded from the CCPA’s scope, such as health or medical information covered by the Health Insurance Portability and Accountability Act of 1996 (HIPAA) and the California Confidentiality of Medical Information Act (CMIA) or clinical trial data; or information covered by certain sector-specific privacy laws, including the Fair Credit Reporting Act (FRCA), the Gramm-Leach-Bliley Act (GLBA) or California Financial Information Privacy Act (FIPA), and the Driver’s Privacy Protection Act of 1994.
- Information relating to our employees, contractors and other personnel.
- Collection And Use Of Personal Information
We collect personal information from and about you for a variety of purposes. For example, we use personal information:
- To fulfill your requests, process your transactions and provide our Services to you
- To communicate with you
- For marketing and advertising purposes
- To monitor, improve, and develop our products and Services
- To protect the security and integrity of our business, comply with legal requirements and obligations, and as otherwise permitted or required by law.
To learn more about the types of personal information we collect and the purposes for which we use this information, please refer to our Privacy Policy.
In the last 12 months, we may have collected the following categories of personal information:
|
Category of personal information collected |
Collected |
Category of sources |
|
Identifiers, such as your name, address, phone number, email address, date of birth or other similar identifiers. |
✔ |
|
|
California Customer Records (Cal. Civ. Code § 1798.80(e)), such as birthdate, contact information and payment information. |
✔ |
|
|
Protected Classification Characteristics, such as age and gender |
✔ |
|
|
Commercial Information, such as shopping and purchase history. |
✔ |
|
|
Internet/Network Information, such as device information, logs and analytics data. |
✔ |
|
|
Geolocation Data, such as precise location information from your device or generated based on IP address. |
✔ |
|
|
Sensory Information, such recordings of phone calls with us, where permitted by law. |
✔ |
|
|
Profession/Employment Information, such as your employment history (applicants only). |
✔ |
|
|
Non-Public Education Information (20 U.S.C. § 1232g, 34 C.F.R. Part 99), such as educational history, degree (for applicants) |
✔ |
|
|
Other Personal Information, including loyalty program data, information you post on our social media pages or otherwise provide to us. |
✔ |
|
|
Inferences, such as predictions about your interests and preferences. |
✔ |
|
Disclosure Of Personal Information
As described in the section called How We Share Your Information in our Privacy Policy, we share personal information with third parties for business purposes or we may sell (as that term is defined by the CCPA) your personal information to third parties, subject to your right to opt out of those sales (see The Right to Opt-Out of Personal Information Sales below).
The categories of third parties to whom we may sell or disclose your personal information for a business purpose include:
- Other brands and our affiliates.
- Service providers and advisors that perform services for us, on our behalf, which may include providing marketing and advertising services, providing mailing or email services, tax and accounting services, data enhancement services, fraud prevention, web hosting, or similar services;
- Select marketing and strategic partners who use this information to market to you, to perform analytics and conduct research, or for other purposes;
- Promotional partners with whom we partner to offer contests or other joint-promotional activities;
- Ad networks and advertising partners to deliver advertising and personalized content to you on our Service, on other sites and services you may use, and across other devices you may use, as well as provide advertising-related services such as reporting, attribution, analytics and market research;
- Analytics providers to better understand the demographics of our users and visitors, and to personalize, enhance and improve our Service;
- Social networks for advertising or personalization purposes, or to engage with you.
- We may also disclose personal information to other third parties at your direction or upon your request, or to comply with legal process or contractual obligations, as described in our Privacy Policy.
In the previous 12 months, we may have disclosed the following categories of personal information to third parties for a business purpose:
- All of the categories of personal information we collect, explained in the table above.
In the previous 12 months, we may have sold the following categories of personal information to third parties, subject to your settings and preferences and your Right to Opt Out:
- Identifiers
- Commercial Information
- Internet / Network Information
In addition, please see Third-Party Tracking and Online Advertising below to learn how third party advertising networks, social media companies and other third party businesses collect and disclose your personal information directly from your browser or device through cookies or tracking technologies when you visit or interact with our websites, use our apps or otherwise engage with us.
- Your California Consumer Rights
As a California resident, you may be able to exercise the following rights in relation to the Personal Information about you that we have collected (subject to certain limitations at law):
|
The Right to Know |
You have the right to request any or all of the following information relating to your personal information we have collected and disclosed in the last 12 months, upon verification of your identity:
|
|
The Right to Request Deletion |
You have the right to request the deletion of personal information we have collected from you, subject to certain exceptions. |
|
The Right to Opt Out of Personal Information Sales |
You have the right to direct us not to sell personal information we have collected about you to third parties now or in the future. The right to opt out of personal information sales is separate from our direct communications with you for marketing and advertising purposes. |
|
The Right to Non-Discriminiation |
You have the right not to receive discriminatory treatment for exercising these rights. |
|
“Shine the Light” |
California residents that have an established business relationship with us have rights to know how their information is disclosed to third parties for their direct marketing purposes under California’s “Shine the Light” law (Civ. Code § 1798.83). |
- To Exercise Your California Rights
To Exercise Your Right To Know Or Right To Deletion
To exercise your Right to Know or your Right to Request Deletion, effective January 1, 2020 please submit a request by:
- Filling out our California Consumer Rights Request Form, or
- Calling 1-888-306-1510
We will need to verify your identity before processing your request, which may require us to request additional personal information from you. We will only use personal information provided in connection with a Consumer Rights Request to review and comply with the request.
In certain circumstances, we may decline a request to exercise the rights described above, particularly where we are unable to verify your identity or locate your information in our systems. If we are unable to comply with all or a portion of your request, we will explain the reasons for declining to comply with the request.
To Exercise Your Right To Opt Out Of Personal Information Sales
Unless you have exercised your Right to Opt Out of personal information sales, we may sell personal information to third parties for monetary or other valuable consideration. The third parties to whom we sell personal information may use such information for their own purposes in accordance with their own privacy statements, which may include reselling this information to additional third parties.
To exercise the Right to Opt Out of Personal Information Sales, you may submit a request by clicking the following link:
Do Not Sell My Info
Additionally, as is common practice among companies that operate online, we permit third party advertising networks, social media companies and other third party businesses collect your personal information directly from your browser or device through cookies or tracking technologies when you visit or interact with our websites, use our apps or otherwise engage with us. For example, they may collect Internet/Network information, such as a cookie or device ID, browsing history and website usage, Geolocation Data, Commercial Information, and Inferences generated from your browsing history and interactions with our service as well as other sites and services. These third parties use this information for the purposes of serving ads that are more relevant, for ad campaign measurement and analytics, and for fraud detection and reporting and may sell that information to other businesses for advertising and other purposes. By visiting here, you can opt out from sales of this type of personal information by businesses that participate in the opt out tool. To make opt-out requests related to mobile apps on your device for businesses participating in the DAA’s CCPA App-based Opt-Out Tool, you can download the appropriate app at www.youradchoices.com/appchoices.
To learn more about how third parties collect information automatically on our Service and the choices you may have in relation to those activities, please see our cookies and ads policies.
Minors Under Age 16
We do not sell the personal information of consumers we know to be less than 16 years of age, unless we receive affirmative authorization (the “Right to Opt In”) from either the minor who is between 13 and 16 years of age, or the parent or guardian of a minor less than 13 years of age. Please contact us at legal@vitalvittlespetfood.com to inform us if you, or your minor child, are under the age of 16.
California’s “Shine The Light” Law
California’s “Shine the Light” law (Civil Code Section § 1798.83) provides certain rights to California residents that have an established business relationship with us with regard to the disclosure of certain types of personal information to third parties for their direct marketing purposes. To opt-out of having your personal information disclosed to third parties for their direct marketing purposes, please click Do Not Sell My Info and provide your contact information to be added to our suppression list.
- Notice Of Financial Incentive
We provide financial incentives to consumers who allow us to collect and retain personal information, such as Identifiers, such as your name and email address, and Commercial Information, such as your purchase history. These incentives may result in differences in our prices or services offered to consumers, and may include payments to consumers (e.g., free food), and/or a lower price for goods and services (e.g., discounts and other promotions). For example, the financial incentives we may provide include:
- Discounts or free products for frequent visitors
- Periodic promotional discounts and other offers
The material aspects of any financial incentive will be explained and described in its program terms or in the details of the incentive offer.
Please note that participating in any financial incentive program is entirely optional and participants may withdraw from the program at any time. To opt-out of the program and forgo any ongoing incentives, please follow the instructions in the program’s terms and conditions, or contact us using the contact information below.
Each financial incentive or price or service difference related to the collection and use of personal information is based upon our reasonable, good-faith determination of the estimated value of such information to our business, taking into consideration the value of the offer itself and the anticipated revenue generation that may be realized by rewarding brand loyalty and repeat purchases. We calculate the value of the offer and financial incentive by using the expense related to the offer.
Additional Information
Updates To These CA Disclosures
We will update these CA Disclosures from time to time. When we make changes to these CA Disclosures, we will change the “Last Updated” date at the beginning of these Disclosures. All changes shall be effective from the date of publication unless otherwise provided in the notification.
Contact Us
If you have any questions or requests in connection with this Notice or other privacy-related matters, please send an email to legal@vitalvittlespetfood.com.